Usage and attribution

How you may use what the MCP and the API return, and how to credit it. The full terms are section 24 of our Terms of Service; this page summarises them.

Who owns the emails

The emails in the library are marketing emails sent by other brands. They remain the property of those brands. Your Email Love account gives you a limited licence to access them for the uses below.

What you may do

Your own research and internal use, plus work for your own clients, including private reports, reviews and presentations shared with them.

Credit

When you show library content, screenshots or data to anyone outside your organisation, credit Email Love and, where practical, link to the email or brand page on emaillove.com. Every record includes that link in url, and list responses include meta.attribution.

Not allowed

• Publishing or redistributing emails, screenshots or HTML from the library.
• Reselling, sublicensing or providing the library or the API to others as a service.
• Using library content to train or fine-tune machine learning models.
• Using library content to send email that copies another brand’s email.
• Getting around the rate limits, sharing keys between accounts, or creating extra accounts to avoid a limit.
• Collecting library content other than through the MCP and the API.

Brands can ask us to remove their content; when we remove something, stop using it.